Every project moves through a cycle — understanding the user, framing problems, generating ideas, and refining until something real takes shape.

Design Process : How I think.

01 — METHODOLOGY

The
Framework

My design process starts off with (many) questions.


Design, for me, is never purely visual — it's a conversation between people and the technology they inhabit. I approach every project through the lens of Human-Computer Interaction: studying what users do, why they do it, and what the system fails to make obvious.

Curiosity and empathy are my two strongest qualities, and the qualities that guide me through this process.


Each of my projects defines its own rhythm through this process, which is also referred to as Design Thinking 101.

EMPATHIZE Conduct research to develop an understanding of the users.
DEFINE Combine all research and observe where users' problems exist.
IDEATE Generate a range of crazy, creative ideas.
PROTOTYPE Build real, tactile representations for a range of ideas.
TEST Return to users for feedback.
IMPLEMENT Put the vision into effect.
DESIGN
THINKING

02 — IN PRACTICE

Where it begins

Before any of my projects become digital, they live on paper first. Sketching is how I translate ambiguous problems into tangible forms through a deeply iterative process that I seriously love.


Before any wireframe or prototype, I spend time simply watching. When I'm working at the intersection of people and technology, I'm always asking two questions in parallel: What dies this system assume about the user? And What does the user assume about the system? The gap between those two assumptions is where my design work truly lives.

each of my ideas start with a sketch.
✎